5 Types of Digital Marketing
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5 Types of Digital Marketing

What is Digital Marketing?

Any marketing that uses electronic devices can be used by marketing specialists to convey promotional messaging and measure its impact on your customers’ journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or another device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Surprisingly, television is usually lumped in with traditional marketing. Digital marketing, also known as online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Basically, if a marketing campaign involves digital communication, it’s a form of digital marketing malaysia

digital marketing malaysia

What are the Types of Digital Marketing?

There are five popular and commonly used types of digital marketing, which are Search Engine Marketing & PPC, Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing, and Content Marketing. Search Engine Marketing (SEM) is one of the primary types of Digital Marketing activities that help businesses gain market online via Ads on search engines such as Google, Bing or Yahoo. SEM assists in optimizing the brand presence and conversions for businesses through paid and unpaid advertising. PPC is one of the fastest types of Digital Marketing channels that drive targeted traffic to your web pages and related services. PPC can be understood as buying traffic via paid search listings that help marketers get more web traffic through desktop and mobile web searches. Moving on to SEO, Search Engine Optimization helps marketers better the ranking of a site or website page in the unpaid “organic” search lists.

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 SEO is from the types of Digital Marketing activities, businesses can make their website pages rank higher in the SERPs by increasing visibility, reach, and authority. Search Engine Optimization works around some of the good characterized set of principles such as optimizing a page for specific keywords, managing links from different sites that also use similar kinds of keywords, and so on. You do need to make sure to use SEO in a proper manner. Some of the notable SEO practices are high-quality content, guest blogging, images and videos, public relations, direct mail, social presence, metadata and collateral material. There are several steps to be taken in making a site SEO friendly, which are choosing SEO friendly website domains, being aware of SEO tactics and methods, using SEO friendly designs and layouts, and knowing activities performed by Search engines such as crawling, indexing, processing, calculating relevancy and retrieving results.

Social Media Marketing is the youngest and most popular type of Digital Marketing that helps marketers promote their brand image in the most powerful and trendy manner. SMM is nowadays preferred by many different types of businesses for optimizing the image of a brand, business, product, or individual. We all are mostly aware of different social media networks around us such as Facebook, Google+, Twitter, Instagram, YouTube, LinkedIn, Snapchat Pinterest, and so on. Additionally to these, there are niche networks, discussions, forums, blog groups and the places wherever two-way discussion happens comes under the radar of Social Media Marketing. When it comes down to social media marketing, you do need to be aware of the types of ads for each specific social media platform used. 

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Fourth, email marketing is one of the oldest types of Digital Marketing that is still commonly used and is prooved fruitful. Marketers use emails for developing relationships with their potential and existing customers that help them generate leads and ensure their conversions. The steps that you need to use to run email marketing campaigns are to know the components of the email campaigns, know the ways to get permission for email sign-ups, avoid being considered spamming emails and blacklisted, and utilise email marketing follow-ups. 

The last and most important is content marketing. It revolves around the management and execution of different written, engaging, downloadable and visual Digital Media Content. It focuses on attracting and converting targeted audiences into customers by designing, publishing, promoting, distributing and sharing valuable and relevant free content on different digital marketing channels. 

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